Udaan 2.0: A Year of Growth, Optimization & Impact

Project Overview & Evolution

Since the launch of Udaan 2.0 in Oct 23, our primary focus has been on expanding accessibility, refining student onboarding, and improving retention while maintaining quality through a rigorous screening process, real time monitoring systems, our Internal Concurrent Evaluation system and interventions for increased student engagement. The data for FY 2023-24 and FY 2024-25 reflects the effectiveness of these strategies in driving structured growth, reducing inefficiencies, and significantly increasing student engagement.

1. Total Registrations: Expansion of Reach & Scale

FY 2023-24: 4,557 registrations

FY 2024-25: 10,715 registrations (135% increase)

Project Expansion: From 2 states to 25 states and 5 union territories

Key Contributing Factors to Growth:

• Window Diversification: From 1 window in 2023-24 to 4 windows in 2024-25 – The introduction of multiple registration pathways apart from CSC (Jeevika, Direct, FinZ) broadened outreach, allowing diverse student demographics to enroll and also increase quality of students onboarded.
• Streamlined Mobilization & Outreach: Focused community-driven enrollment campaigns increased awareness and participation. Moreover, it also eased physical student outreach efforts.
• Process Efficiency: Reduced backlog from previous years by maintaining a clean and updated archive to avoid clutter and duplication.

2. Approved Registrations: Maintaining Standards Amidst Growth

FY 2023-24: 3,110 approved students

FY 2024-25: 4,076 approved students (31% increase)

Although the number of students applying for our courses has more than doubled from the previous FY, the rigorous screening and onboarding process to enhance system and project effectiveness resulted in a modest 31% increase in terms of approved registrations.

Key Contributing Factors to Growth:

• Screening & Stringent Onboarding: Implemented measures like screening test, calling verification etc. during enrolments, leading to a healthy authentic approval rate.
• Better Pre-enrolment Guidance: Improved support in the application phase led to a more prepared applicant pool, minimizing rejections.
• Onboarding Optimization: Enhanced student support services (Telegram, WhatsApp, call and mail) helped in smooth transitions from registration to approval.

3. Revocations: A Focus on Retention & Commitment

FY 2023-24: 460 revoked registrations

FY 2024-25: 180 revoked registrations (61% decrease)

Key Contributing Factors to Decline in Revocations:

• Enhanced Screening Process: A more refined pre-selection mechanism ensured that only serious learners progressed.
• Stronger Engagement Strategies: Continuous student engagement via workshops, leaderboards and calling led to better retention.
• Adaptive Learning Mechanisms: Course structures, delivery etc. were improved based on student feedback, reducing voluntary exits.

4. Dropouts: Improving Retention & Completion Rates

FY 2023-24: 987 dropouts out of 3,110 – 31.7%

FY 2024-25: 455 dropouts out of 4,076 – 11.2% (54% decrease)

Key Contributing Factors to Reduction in Dropouts:

• More Structured Learning Paths: Students received better learning roadmaps, reducing confusion and disengagement.
• Increased Monitoring & Support: Regular check-ins and student engagement strategies helped in preventing attrition.
• Refined Course Selection Process: Ensuring students enrolled in the right programs for their skill level reduced mid-course withdrawals.

5. Learning Hours: A Surge in Engagement & Participation

FY 2023-24: 6,584 hours of learning for 3,110 students

FY 2024-25: 164,593 hours of learning for 4,076 students (2,400% increase!)

Key Contributing Factors to Massive Growth:

• Higher Student Commitment: A more engaged student base led to a significantly higher participation rate.
• Adaptive & Flexible Learning Models: Introduction of more learner-friendly self-paced and live interactive sessions boosted overall hours.
• Skill-Oriented Curriculum: Courses were aligned with industry needs, making them more relevant and valuable to students.

The Road Ahead for Udaan 2.0

The data reflects a transformational shift in how Udaan 2.0 has evolved—focusing on scalability, inclusivity, and quality. Key wins include:

• 135% growth in total registrations – showcasing the expansion of reach and impact.
• 31% increase in approvals – indicating better applicant quality and streamlined processes.
• 61% decrease in revocations – demonstrating improved student commitment and engagement.
• 54% drop in attrition – proving the effectiveness of student retention strategies.
• 2,400% surge in learning hours – highlighting deeper participation and higher course completion rates.

Going forward, our focus will be on further enhancing student experiences, reducing attrition even further, and optimizing learning paths to ensure maximum impact and engagement.